THIS IS ME... IN 5’ish PARAGRAPHS

 MANIFESTO

I'm a marketing guy. For the last 25 years I have worked for big brands like Nike, adidas, KEEN Footwear and Columbia Sportswear. I even started my own brand, JET PACK BAG.

I like the challenge of getting the message across to the consumer. Am I a creative thinker, check. A storyteller? Check. Managing ad agencies, Ambassadors & Influencers; totally. Budgeting and working with tight budgets? Yup. Former Copywriter struggling with nuanced grammar? Probably.

I have directed Global content for Allbirds & Columbia, worked in the wellness & CBD biz, launched my own brand, JET PACK BAG (just about the best earthquake disaster preparedness kit out there) and run KEEN’s Influencer and Ambassador program. Before that, it was flag waving for adidas Originals, adidas Action Sports (adidas Skateboarding and the launch of adidas Snowboarding).

Highlights include launching the KEEN UNEEK sandal program, managing a global content team of Ambassadors, working on brand TV spots, Star Wars collaborations, celebrating Mark Gonzales’ 15 years with adidas and working with tennis legend, Stan Smith on a skateboarding parody. I’ve launched new products with brands and worked to maintain strong brand performers. It’s been the best of times; it’s been the most overwhelmingly awesome of times

MOTTO Life is short. Laugh more.