adidas Originals House Party (2009)

It was the first time that adidas Originals was heading to TV.  We assembled a cast that needed to exemplify our "Celebrate Originality" campaign mantra. Artists, entertainers, athletes and ambassadors made up the party and as a result, this campaign was the most successful to date for Originals.  

adidas Originals + STAR WARS Collaboration

In 2010 and 2011, adidas entered into a partnership with STAR WARS. Our mission was to create compelling stories around the footwear and apparel collections and drive interest with a new generation around the greatest film ever. We created ads, retail executions and a TV spot that was shot in the legendary, Mos Eisley Cantina, featuring adidas ambassadors.

adidas + ROGER Skateboards Collection         (SS 2012)

Partnerships are everything, otherwise you're just bunk. Our friend and partner in 2011 was ROGER Skateboards and its master-mind, Michael Sieben. From the illustrative mind of Michael comes this witty & fun collaboration featuring a unique collection of footwear and apparel. We crafted retail tools, PR imagery, ads and a film around the adidas + ROGER collaboration. 

ADIDAS SNOWBOARDING YEAR 1, THE LAUNCH (FW 2013)

In Fall of 2013, we launched the newest category to the adidas brand with adidas Snowboarding. We put together a team of some of the best riders in the world and built a campaign around them. As a result, we won the 2013 Transworld Snowboarding Riders Poll Award for “Best on-line Video Series” with the adidas Snowboarding “Welcome__________” films. Additionally, we partnered with Jake Blauvelt's film, "Naturally." Along with a robust retail marketing, PR and grassroots campaign, we rolled out adidas Snowboarding to over 12 markets globally.